Place and price analysis | BUS-FP3040 | Capella University

PLEASE SEE FIRST PART ATTACHED: Continue with the second part of your marketing analysis and focus on the next of the 4 Ps—the price and place actions of your chosen company.

Preparation

Rather than picking a service-oriented company, pick one that makes or sells products. Use the same company for all assessments in this course. Try to go beyond the typical consumer electronic offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member.

Instructions

Create a place analysis in which you do the following:

  • Accurately identify all areas where the product is sold.
  • Accurately analyze the chosen product’s distribution channels. 
    • How are they getting their product to market?
    • Which distribution strategies are being used to effectively create a competitive advantage?
  • Provide an analysis of the place strategies and their effect on business success. 
    • Describe how the distribution decisions affect the other Ps in the marketing mix.
    • What recommendations can you make in terms of distribution decisions that may improve business success?

Create a price analysis in which you do the following:

  • Accurately analyze the pricing system along with its characteristics and effect on the marketing mix. 
    • Which pricing strategy does the company use, and how does it compare to similar products in the product category?
  • Analyze the pricing strategy’s impact on the economic success of the company? 
    • Describe the effect of the pricing strategy on the overall success of the company.

In both analyses:

  • Cite any resources you use.
  • Be sure your analyses present a focused purpose through strong organizational skills. Also be sure they presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.

Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated. Learn more about the Writing Feedback Tool on the course Tools and Resources page.

ADDITIONAL REQUIREMENTS

  • Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
  • References: References and citations are formatted in a consistent style, with a preference for using APA style and formatting.
  • Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
  • Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
  • Font and font size: Times New Roman, 12 point.
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