Read the following case and answer the related questions.
Hybrid cars such as the Toyota Prius have seen tremendous success since the first hybrids were introduced in the late 1990s. Yet the market share of hybrid cars in the U.S. fell from an all-time high of 2.8 percent in 2009 to 2.4 percent in 2010 and even further to 2.2 percent in 2011. These results are even more surprising given that the number of hybrid models on the market has increased each year from 17 in 2009 to 30 at the start of 2011. That’s more choices, but fewer takers. While some may think that the hybrid car industry feels pressure from other novel car segments such as electric cars (e.g., Nissan Leaf), competition comes from an unusual suspect: plain old internal gas combustion cars!
The primary reason why environmental and cost-conscious consumers prefer gasoline-powered over hybrid cars is rather simple. Engines of gasoline-cars have increasingly challenged the key selling attribute of hybrid cars: fuel economy. While hybrid cars still slightly outcompete modern gasoline cars in terms of fuel economy, consumers increasingly don’t see the value of paying as much as $6,000 extra for a hybrid when they can get 40 mpg on the highway in a gasoline car such as the Hyundai Elantra or the Chevrolet Cruze.
Gasoline-powered cars may also outcompete hybrids on other selling attributes. For instance, buyers may prefer mature technologies such as gasoline-powered cars that don’t come with the uncertainty of new technologies, such as doubts about the longevity of hybrid batteries. Moreover, new car generations like the Nissan Leaf and Chevrolet Volt allow consumers a sneak preview into the future. J.D. Power’s most recent U.S. Green Automotive Study suggests that some customers would rather wait and invest their dollars in this new generation of electric cars. Customers holding out for electric cars that won’t use any gasoline at all and the technological advancement of gasoline engines caused the unexpected comeback of the gasoline car.
Sources: Naughton, K. 2012. Hybrids’ unlikely rival: Plain old cars. Bloomberg BusinessWeek, February 2: 23–24; Valdes-Dapena, P. 2011. Hybrid car sales: Lots of options, few takers. money.cnn.com, September 30: np; and Valdes-Dapena, P. 2011. Green cars are ready, car buyers aren’t. money.cnn.com, April 27: np.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.