The MKTG430 Course Project Paper assignment is the creation of a strategic International Marketing Plan.
Write your Marketing Plan using the outline below. Every draft (and the final version) of the assignment must be formatted per APA 6th edition guidelines, written in the third person, and include the following.
Submit your paper as a Microsoft Word document that is at least 15–20 pages in length, not including the cover page, table of contents, references, or self-reflection as part of the total length.
NOTE: There should be at least one in-text citation for each of the references on your reference page. A minimum of eight references are required.
Include the following sections in your paper, using the section titles below as your headings. Use subheadings as appropriate. There is no required page length for any individual section, but the total paper should be at least 15–20 pages in length, not including the cover page, table of contents, references, or self-reflection pages as part of the total length. See below for detailed descriptions of each section.
Submit the sections below.
Select a product (good or service) of your choice to be launched into a new, foreign market and briefly discuss the product and its attributes, and how it provides value for customers. Items to include in your discussion are as follows.
Select a new, foreign (host) market for your product and evaluate the environmental effects that are most likely to affect the international marketing of your product. Summarize your environmental scan in a SWOT analysis that covers the top three strengths, weaknesses, opportunities and strength. Present your SWOT as both a table (bullet points are ok) and a written explanation of each key factor. Environmental factors to consider are as follows.
Analyze the stage of economic development for your host market. Select an entry strategy and evaluate how it balances control and risk. Discuss any cultural imperatives, electives, or exclusives, as well as any laws or ethics, that will affect the international marketing of your product. Items to include in your discussion are as follows.
Evaluate the primary factors used to segment international markets and apply regional and/or national segmentation methods to identify target customers or target groups in the host market. Segmentation approaches to consider are as follows.
Select one or more of the following seven positions and write a positioning statement that identifies the tactics you will use to establish effective product positioning in the host market. Positioning strategies to select from or combine include the following.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.