Over the last decade, international materials have become a major source of technical information. You will almost certainly encounter multicultural situations in the workplace, and it is critically important that you become familiar with the basics of multiculturalism as it relates to technical communication.
This assignment is designed to give you a brief introduction to the issues surrounding intercultural communication. In most businesses, with the exception of large corporations or businesses specializing in multicultural and international business, you will often have to take the initiative to ensure that your own documentation is designed with sensitivity to multicultural or intercultural audiences. You should know how to conduct research and adjust your content accordingly.
For this assignment, you will conduct secondary research on another country (see your assigned country at the end of this description). This secondary research includes data from Geert Hofstede, who conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others” (read more about Hoftstede’s work here https://www.hofstede-insights.com/organisational-culture-consulting/ (Links to an external site.). You will apply the findings of your secondary research to an analysis of the McDonald’s website of your country. This analysis should provide examples of how Hofstede’s cultural dimensions either reflect or contradict the content, organization, and design of the website.
Begin this assignment by collecting secondary research on your assigned country AND explore that country on Hofstede’s six dimensions. The below resources should help get you started with conducting this research.
Carefully consider the content you end up including in your report Your purpose is not to find every fact you can about a country and dump it into the report. Instead, you want to report findings that that should inform readers on the values of your assigned country and how ideal communication practices reflect those values. Remember what the Spence textbook says about “data dumps” of information and how this method demonstrates ineffective audience analysis.
Use the secondary researching findings to analyze the McDonald’s website for your assigned country. In particular, organize your analysis around Hofsted’s six cultural dimensions:
Your analysis should look past a surface level analysis of a McDonald’s website from a different country or region (i.e., beyond differences in food, colors, etc.) and more into values. For example:
After completing the evaluation, consider what you’ve seen on the website and apply the Key Lesson ideas into an evaluation of how you might alter the information or site design to better suit the target audiences. In particular, consider both customers and employees.
Synthesize your findings from the above stages in a 2-3-page report (single spaced). Your report should be addressed to a prospective franchise owner, who is considering opening a McDonald’s in your assigned country. Use the below structure for your report
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