Survey, question, read and review the information in the exercise provided.
As you answer the five questions provided, be sure and include specific and realistic solutions or changes that are needed. Evaluate the pertinent segments of the case study. Analyze what is working and what is not working. Support your proposed solutions with solid and substantive evidence including information from the course textbook, discussions and the weekly lessons presented thus far in our course.
Assemble the specific strategies that you propose for accomplishing the solutions. Recommend any further action that should be taken. In essence, what should be done and who should do it and why should they do this?
In addition, each paper should be neatly typed, should use appropriate graphics, and should be approximately 5- 7 pages in length, not counting title page, reference page(s) or appendices. Should be doubled-space, 12 pt font Times New Roman, 1 inch margins, and adheres to current APA guidelines.
In 1996, Danone, the giant French food company, entered into a joint venture for bottled water with Hangzhou Wahaha—a leading Chinese milk-based beverage company originally owned by Hangzhou city government but controlled by a local entrepreneur Zong Qinghou.Wahaha owned 49 percent of the new venture (in exchange for contributing its trademark and four out often subsidiaries), with Danone and Peregrine (a Hong-Kong investment company) holding the rest. Following the 1998 Asian financial crisis, Danone bought out Peregrine’s share and took control of the JV’s board—but Mr. Zong continued to run the JV operations. Within just a few years, Wahaha became the leading bottled water brand in China—but the JV collapsed in 2007 amid unusually bitter recriminations between the two partners.Danone accused Wahaha of competing with the JV through its other subsidiaries controlled by Zong’s family but sharing the same trademark and distribution network. In turn, Wahaha accused Danone of competing against the JV by investing in other local beverage companies, and that Danone’s part-time representatives on the board did not understand the reality of business in China. Indeed, when Danone attempted to take a legal action against Zong, it came out that the authorities never approved the original trademark transfer. After Zongresigned from the JV, the employees refused to recognize the authority of the new chairman appointed by Danone. To settle the dispute, Danone sold its interests in what has become nearly $2 billion business back to Wahaha at a substantial discount to its market value.
Background: Set the stage, established background information, described fully the situation.
Analysis of the Five Questions: Answered the five questions fully and completely. Included key problems and issues. Answers provided are indicative of graduate level thinking, analysis and writing.
Solutions / Recommendations: Solutions proffered, changes suggested. Analysis complete and thorough. Evidence from academically appropriate third party sources provided. Information provided indicates graduate level thinking and analysis as does the writing.
Paper Layout / Editing / Grammar: Writing Style and paper layout. Conforms to current APA Style guide. Overall length of paper is sufficient free of grammatical, spelling, and formatting errors.
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